How to boost your traffic with “Related Posts”

Originally posted on Jetpack for WordPress:

Jetpack’s Related Posts feature scans all of the posts on your site (or blog), analyzes them, and shows your visitors other posts with related content that they might be interested in reading once they’re done reading the one that brought them to your site.

Most sites who activate this see an increase in traffic. On this site, Jetpack.me, when we compare pages with and without the feature enabled we see around 79% more visitors clicking through to one other post on the site.

related-posts-graphic-2

This data is based on a 6-month traffic comparison between blog posts showing related posts and pages with the feature disabled. Turning on the feature for us in essence means that almost twice as many visitors read something else besides the original post that brought them here.

How does it work?

The related content is automatically generated based on the content of the post and any tags…

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