Turning experts into beginners

That’s what happens when a redesign of something is done for the sake of a redesign without real user value being created or user problems being solved.

That seems to be what has happened at Optimizely today with the launch of their new “Homepage” – i.e. the page that lists all your running or paused experiments.

There’s nothing wrong with the page as such. They haven’t dramatically broken any functionality, changed key task flows, or hidden anything is such a way that’s left me scratching my head for the past hour.

On the other hand, nothing is better. The UI looks the same, it feels the same, and its neither faster nor slower. There are just fair few things in different places.

So all that happened this morning is that I spent half an hour floundering around the new UI trying to figure out things I thought I knew taking me back to “beginner” mode without any of the joy associated with figuring out a new tool for the first time.

Rant over.

Love blogging? Look behind the curtain.

Richard Muscat:

Nothing to add. Great post.

Originally posted on Naptime Writing:

I attended and spoke at WordCamp San Francisco this year, and the experience, community, content, and implications blew my mind.


Holy moly, did I ever.

I attended the technical sessions and understood, genuinely, 20% of what I heard in the weekend’s presentations. Okay, maybe 15%. I don’t know the acronyms, I don’t know the language. But I solved those small technicalities with a post-session questions to the friendly people around me. [I, in return, explained to them what recycled leather is. Misnomer. It’s upcycled leather scraps, not recycled anything. In fact, recycled leather is the plywood of fabrics. Or the Pringles of fabrics. Or…okay, that’s enough.)

More generally than not knowing the vernacular of development, though, I don’t know the thought processes behind building platforms and plugins. I’ve never thought about the structure on which my blogs reside.

Have you?

There’s the base structure of the web, of content management…

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Red Gate refines its focus

I was glad to read yesterday that Red Gate has announced a full focus on “Database Lifecycle Management.”

Before I joined Automattic, I worked at Red Gate for a good few years and in the last couple of years I was there the company experimented a lot with different business models and products in the face of emergent technologies like big data, XaaS, and non-MS-database environments.

For a while Red Gate seemed to be unsure of where to head but I think now they’ve hit the nail right on the head. Database Lifecycle Management (or DLM) speaks right to their core competency and strengths and I think they’ll do great things in that space.