A Quirky Tale: How a startup did everything “right” but got it all wrong.

This Pando article about Quirky (link valid for 48 hrs unless you’re a paid member) is well worth a read.

I’ve not paid attention to Quirky save for thinking it was a cool concept when I came across it a few years ago.

Despite perfect timing, great funding, and a strong vision its now sadly in fire straits. A few good lessons for anyone creating marketplaces and on the fact that creativity can’t really be productised.

As an aside, Pando’s paywall is one of the few I’ve found worth paying the monthly $10 for – their content seems to have actually improved since introducing this new model.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s