The Dead Effect

I am pleased to report that yesterday’s experiment worked. The bold claim that something cool was ‘dead’ more than tripled click-throughs… and all from the usual sources (there’s your control Mr. Quantitative Dissenter). Is it ‘lazy journalism’ as one commenter said that makes journalists go for the tabloid-like headlines? Or are they simply giving us […]

Top 10 Tips for a Great Social Media Presence

In March I wrote about how my blog has been picking up traffic-wise and how I tried to figure out ways of streamlining the process of dealing with the various social media tools that are around. Well, I was pleasantly surprised to find that traffic has indeed kept growing as well as subscribers and so, […]

Piping Statuses Around: My top 3 online social media tools

Over the past 8 months I’ve been dedicating more time to developing my online social networks in meaningful. I’m quite satisfied with the results: traffic on my blog is up and growing steadily, Twitter follows are at an interesting conversational level and my LinkedIn groups have around 400 people in total. Lately though I realised […]

Advertising, Optimisation and Adaptation: Why advertising is declining

As today’s guest post on TechCrunch discusses, Internet advertising revenues have dropped sharply and the author goes on to say that it [was not] caused solely by the general recession and the decline in retail sales.  Internet advertising will rapidly lose its value and its impact, for reasons that can easily be understood. The article […]

Breaking News: “Some people are turning to the Internet for news”

Oh, well thank God for the BBC to let us know that some people are now using the Internet instead of buying newspapers to find out what’s happening in the world. American newspapers have been hit by a decline in traditional advertising as the economy has slowed and some people have turned to the internet […]

Facebook Grader? Warning, only for sad people (apparently)

I’m not a “sad, sad person” (damn you Michael Arrington; you go do something first and then ruin it for everybody else by claiming it’s sad after you’ve had fun doing it. but i digress). Hubspot just released a “Facebook Grader” tool, see my result above. Clearly, this grading tool is f****d … I scored […]

Zuckerberg’s “Second Law”…

…of social media. Mark Zuckerberg said something to this effect yesterday: “I would expect that next year, people will share twice as much information as they share this year, and next year, they will be sharing twice as much as they did the year before” Les Bloggers have put forth any number of reasons for […]