Not Quite Obama

Although advertising may be in decline online adverts can still be, and are, pretty effective at generating traffic. When done well. And by done well you don’t have to have Obama’s team… just somebody who’s in touch with online reality. This advert showed up on my Facebook account and I couldn’t help grimacing. From where …

Advertising, Optimisation and Adaptation: Why advertising is declining

As today’s guest post on TechCrunch discusses, Internet advertising revenues have dropped sharply and the author goes on to say that it [was not] caused solely by the general recession and the decline in retail sales.  Internet advertising will rapidly lose its value and its impact, for reasons that can easily be understood. The article …

Breaking News: “Some people are turning to the Internet for news”

Oh, well thank God for the BBC to let us know that some people are now using the Internet instead of buying newspapers to find out what’s happening in the world. American newspapers have been hit by a decline in traditional advertising as the economy has slowed and some people have turned to the internet …