21 (More) Things to A/B Test

Optimizely published a list of 71 Things to A/B Test on their blog. It’s a pretty cool list. Here’s my¬†additional 21¬†things you could consider testing if you’re hunting for inspiration:Wizards. For setup processes, checkouts or other long-ish flows, test a wizard-style UX vs one long ‘settings’ page.Surveys. If you’re running customer surveys A/B test different […]